Consumers are subjected to on average 3000 marketing messages a day... only 100 of these are acknowledged... only 10 of these are actioned. (Mycustomer.com, Oct 2010)
'Make sure that your message is 1 in 10!'
Green 4 provide communications solutions that help your organisation 'Enhance the Customer Journey' by maximising customer communications at every touch point. Whether this is at the point of booking, pre visit or as a post visit satisfaction esurvey.
By embedding ecommunications into the customer experience it means that your business is not missing out on the small window of opportunity that is available to make your message heard.
'4 Communication' enables you to create workflow rules in the CRM database and according to these rules, audiences will be created and automatically sent a particular email communication. This could be in the form of an automated booking confirmation, pre-visit check list, or post visit satisfaction esurveys ... Automated campaigns could also be set up for reoccurring messages such as birthday cards or membership renewals.
Green 4's approach of embedding '4 communication' into '4 Booking' makes it possible to start this communication process in 'real time'.
Statistics measure campaign success and the campaign responses are automatically fed back to the Dynamics database. They will also automatically update customer profiles in readiness for follow-on campaigns. This "closed loop" environment makes it possible for your organisation to listen and learn from campaigns as well as easily measure campaign effectiveness through the ability to report on ticket revenue generated from email marketing activities.
Email Marketing Best Practice Guide