It is an ongoing challenge for businesses to maintain a complete picture of all their customers and supporters. Microsoft Dynamics CRM is at the heart of Green 4 Leisure and provides a central database to make managing customer information much easier. This market leading CRM system has been configured by Green 4 to meet the needs of the Leisure industry.
Customer interests, demographics and preferences, in addition to all their interactions with your business; their purchase history and offers they have responded to, are held in a central database to give all employees a 360 degree view of the customer.
Powerful profiling and segmentation tools make for easy creation of audience lists in order to deliver appropriate, personalised communication to all categories of customer.
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Green 4 have developed a ‘Communication Audience’ tool which enables sophisticated segmentation of customer data based on a number of rules and criteria. This feature provides the ability to look at data based on frequency of visits or non visits, purchase history, how a customer has responded to a marketing campaign, demographics, membership type or a cross section of criteria. |
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This feature provides the ability to look at data based on frequency of visits or non visits, purchase history, how a customer has responded to a marketing campaign, demographics, membership type or a cross section of criteria. The rules are dynamic so data pockets can be created and are automatically updated as the CRM database changes. Workflow rules can be used to send automated email campaigns to any audiences that have been created. For example, an audience of ‘everyone with a birthday in the next week’ can be created and each week an automated personalised birthday ecard can be sent to customers celebrating a birthday in the coming week.
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