The Green 4 Booking module forms part of the overall CRM system and maintains details of both the booking and the customer contact record in the system. This provides a key advantage in maintaining high levels of customer service as not only is a complete customer picture painted for members of staff, but the data is immediately available for follow on informational emails and post event surveys which can be delivered automatically. Furthermore, as this ongoing correspondence is considered valuable by the customer a much lower unsubscribe rate will be achieved thus providing a platform for future communication and information gathering.
Capturing customer data has always been a challenge at the point of sale, especially for when booking in large groups or anonymous "friends". Green 4 Booking can provide online facilities that incentivizes new contact data to be captured during the online booking process or post event survey.
Features
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Integral to CRM database
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Deployable online, POS, self serve kiosks or call centre
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Capture contact details and associated transactions automatically in CRM database
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Workflow rules for customization
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Configurable pricing and discounts
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Ability to issue ‘open' and ‘closed' discount voucher/promotional codes
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Capacity, resource, equipment booking facility
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Up sell products/services
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Online payment
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Personalised automated email acknowledgement/ automated post event follow up.
Benefits
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Simplify and automates the booking process
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Increase customer insight
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Reduce administration costs
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Improve customer service
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Increase revenue though up sell opportunities
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Automated acknowledgements improve customer service
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More efficient customer service at venue
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