In a climate where offering high levels of customer service is a necessity for improving rates of customer retention, organisations must think hard about providing ways in which they can make it easier for customers to interact with them, whilst, at the same time monitoring every enquiry, booking and even complaint that their customers have with their organisation.
With this in mind, CRM plays a key role as a centralised customer database, accumulating data every time there is an interaction with the consumer. To paint the clearest picture it is essential that data from purchase transactions, enquiries and campaign responses are all retained, which can prove challenging if the booking system is held using old or proprietary technology.
Microsoft Dynamics CRM is at the heart of Green 4 Sport and provides a central database to make managing customer information much easier.
This market leading CRM system has been configured by Green 4 to meet the needs of the Sport and Leisure industry. Supporter interests, demographics and preferences, in addition to all their interactions with the club; matches they have attended and offers they have responded to, are held in a central database to give all club employees a 360 degree view of the supporter.
Powerful Profiling and segmentation tools make for easy creation of audience lists in order to deliver appropriate, personalised marketing communications to all categories of customer. Integration with other transactional systems also adds significant value to the data stored in the CRM database, irrespective of the source of the data, be it from a ticketing, website, merchandise, POS or hospitality system.
Available as a hosted or premise based solution there are many different deployment options to get you up and running.