A CRM Driven Ticketing System

Green 4’s approach to ticketing is to use the latest technology available to provide venues with CRM focused, online, data driven ticketing solutions that streamline their ticketing purchasing process, capture customer information straight into the CRM database and improve communication without hiding behind a premium pricing structure that penalises venues and customers with an online transaction charge.

For many years Green 4 have been evangelists of the use of CRM technology as a platform for building relationships with customers. Using the inherent flexible Microsoft CRM platform and building a truly customer centric experience through our on-line purchasing  process, Green 4 have been able to create a CRM driven ticketing solution that can be tailored to suit the specific ticketing or event booking process for any type of sports fixture, event or other scheduled activity which can be available online, at point of sale, in a call centre or through a kiosk. 

Not only does this remove the need for complex integration between different systems, but having powerful CRM and eCommunications features means that profiles of customers are constantly enriched with all their interactions with the business and messages can be highly targeted and relevant to each individual and delivered using the eCommunication tool. These may be in the form of automated order acknowledgements, pre-event checklists and travel information which provides a perfect upsell opportunity. Post event a survey, thank you’s and highly targeted follow up offers can all be an automated part of the booking process.

The customer enjoys an enhanced ticketing purchasing experience. They can now choose the channel through which they purchase tickets, even from their iPhone they can visually pick from available seats, change their booking easily at any part of the online process, add additional items to the same shopping baskets, such as clothing or merchandise and automatically receive electronic transaction confirmations as soon as they have completed their purchase.

- Modular process set up to suit each business ticket sales process
- Ticketing transactions automatically fed into CRM database
- Scheduler

- Multichannel
- Capacity Management
- Capacity is allocated through resources (areas of the venue).
- Enter promotional codes to receive a discount
- Associate a promotional code for specific contact
- Choice of Search criteria e.g. Search on date, type of event, location…
- ‘Add to Calendar’ option and ‘email to a friend’
- ‘Web 2’ technology enabling event promotion via social networking sites
- Print tickets, membership cards or receipts using industry standard hardware
- Print tickets to RFID cards and other RFID devices

Seat Picker
- Purchaser can see a visual display of all available seats, unavailable seats and prices

- Mouse over seats to display a summary price and availability
- Profile membership status in CRM database

- Purchase and upgrade membership online

- Send automated eCommunications on membership renewal anniversary

Online Payment
- Take payments through multiple payment methods

- Online card processing with Commidea
- Chip and Pin card processing with Commidea.
- Cash payment. Invoice payment

- Other payment providers can be integrated on request

Retail/ Single Shopping Basket
- Online functionality to enable retail and ticketing purchases in one single 

- Promotional Codes and eVouchers

- Customers can redeem electronic vouchers online or use promotional marketing codes to help marketing teams track purchases from campaign initiatives
- Single Customer Profile

- CRM Database with powerful comprehensive profiling capabilities

- Dynamics Audience Creation

- Automated personalised eCommunications
- Viral Marketing through Social Media and ‘Refer a Friend’

- Online registration portals to enable non purchasers to register their details


Access Control Integration
- Associate product sales with access to particular zones

- Send access control information to associated access control software

Reporting & Analytics
- Sales can be analysed according to time, product catagories, payment methods and sales channels

- OLAP cube to allow rapid analysis and drill down to understand who is purchasing what, how and when



CRM focused, online, data driven ticketing solutions that streamline your ticketing purchasing process.

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