4 Booking
In a climate where offering high levels of customer service is paramount for improving and maintaining customer retention, organizations must think hard about making it easier for customers to interact with them, whilst monitoring every engagement each customer has with their business.
With this in mind, CRM plays an enormous role as a centralised customer database. To paint the clearest picture of the type of relationship each individual has with the organisation, it is key that all transactional information is also profiled in the same database.
The Green 4 Booking module resolves this issue by forming part of the overall CRM system and maintaining details of both the booking and the customer contact record in the system. This provides a key advantage in maintaining high levels of customer service as not only is a complete customer picture painted for members of staff, but the data is immediately available for follow on informational emails and post event surveys which can be delivered automatically. Furthermore, as this ongoing correspondence is considered valuable by the customer a much lower unsubscribe rate will be achieved thus providing a platform for future communication and information gathering.
Capturing customer data has always been a challenge at the point of sale, especially for when booking in large groups or anonymous "friends". Green 4 Booking can provide online facilities that incentivizes new contact data to be captured during the online booking process or post event survey.
Features
Integral to CRM database
Deployable online, POS, self serve kiosks or call centre
Capture contact details and associated transactions automatically in CRM database
Workflow rules for customization
Configurable pricing and discounts
Ability to issue ‘open' and ‘closed' discount voucher/promotional codes
Capacity, resource, equipment booking facility
Up sell products/services
Online payment
Personalised automated email acknowledgement/ automated post event follow up.
Benefits
Simplify and automates the booking process
Increase customer insight
Reduce administration costs
Improve customer service
Increase revenue though up sell opportunities
Automated acknowledgements improve customer service
More efficient customer service at venue
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