Data-Driven Email Marketing Strategy
Wednesday August 23, 2017
Email marketing is one of the most widely used and most effective ways for companies to reach their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2018 is a staggering 5.2 billion – so there’s never been a more crucial time to hone the way you communicate with your fans and visitors.
Having said that, the reach of email marketing has declined over recent years due to a mixture of the sheer volume of emails being received by subscribers and the use of email spam filters. Therefore, without an effective email marketing strategy, organisations face the challenge of not only engaging their subscribers, but reaching them too.
If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using the data-driven email marketing techniques outlined in our best practice white paper.
Topics covered include:
- Mobile Optimisation
- Inactive Subscribers
Download our best practice white paper here to understand the key elements of a successful data-driven email marketing strategy.
James is a Go+ Account Manager at Green 4. He works with Green 4 customers to develop their data-driven email marketing strategies and campaigns.
At Green 4 we enable our customers to utilise data to build improved fan and visitor relationships and create compelling digital journeys across the sport, leisure and attraction industries. As your partner, we are committed to your success and focused on delivering results using cutting edge, insight led strategies.