David Robinson - Technical Director

David was one of the original founders of Green 4 Solutions when the company was launched in January 2006. Having graduated from University College of North Wales in 1987 with a degree in Electrical and Electronic Engineering, David went on to work as a software engineer on various projects within Air Traffic Control systems and major defence projects throughout the late 1980’s and early 1990’s. He also went on to achieve his Masters Degree during this time.

In the mid 1990’s David switched his attention to developing and building Customer Information Systems, and worked as the technical architect of several software projects culminating with the creation of Ascent CRM with over 300 worldwide customers. David then became one of the founders of Green 4 Solutions Limited, working alongside Andrew Duncan, and later Jane Mauger, to build a product that integrates tightly with Microsoft Dynamics CRM 3.0 to deliver internet based marketing campaigns, and also large scale data integration solutions for a number of customers. Throughout his career David has developed strong skills in building high performance, scalable, resilient and useable CRM applications using the current Microsoft technologies.

David now heads up the technical arm of Green 4 Solutions, managing a number of data migration projects and writing new software including interfaces which allow Green 4 CRM to source transactional data from a range of ticketing and online EPOS systems. David lives in Leicestershire with his wife Karen and son Thomas, and away from work he enjoys playing golf, reading a variety of classic and contemporary fiction, and watching various sports.

Peter Oliver - Sales & Marketing Director

Peter was another of the original founders of Green 4 solutions, having previously spent several years selling CRM solutions into the sports and leisure market.

After completing an economics degree at East London University, Peter spent his first years of employment in the US teaching dyslexic children. On his return to the UK Peter took up his first sales role in the mobile phone market in 1986 before moving on to fulfill a number of sales and sales management roles in the buoyant ERP market during the early 1990’s.

Since the late 1990’s, Peter’s key skill has been to conceive and build new business initiatives, firstly launching the Ascent CRM solution in 1998, then as a key member of the management team that successfully executed an MBO of Ascent Technology in 2002, a business that was subsequently sold to Ciber Inc of the USA in 2004.

From 2003 Peter was responsible for building a vertical market strategy for CRM in the Sport and Leisure market, and enjoyed success with numerous Premiership football clubs, as well as prestigious organisations such as The Rugby Football League, The British Olympic Association, Arsenal FC, Aston Villa FC and The Football Association.

Peter now manages the business strategy for Green 4, steering the company towards becoming market leader in the provision of marketing services to the Sports and Leisure sector. He works with the sales and marketing team to explore new business opportunities and to create and supply a range of after-sales support services for existing customers.

Peter, now 44, has been married to Debbie for 20 years and has two sons and a daughter who all exhibit the same sporting inclinations as their energetic father, who has now progressed to competing in triathlons.

Andrew Duncan - Head of Development

Andrew graduated from Manchester University in 1989 after studying physics and astrophysics. He spent a number of years in the defence industry working alongside David Robinson on a number of flight simulator projects using PC technology. In 1996 Andrew took his skills to a smaller company in the commercial sector, first working on a number of ship simulator projects, and then on the design, development and marketing of a motion capsule for PC video games.

In 1999 Andrew joined David again and helped extend Ascent CRM with workflow, e-communication software and functionality for scripted data capture from campaign recipients. The data capture capability was then extended to include interactive voice response telephony applications.

As a founder of Green 4 Solutions, Andrew helped build a product that integrates tightly with Microsoft Dynamics CRM 3.0 to deliver internet based marketing campaigns focusing in particular on the development of AJAX style user interface that integrates tightly with Dynamics CRM 3.0. Throughout his career Andrew has developed very strong web development skills and has extensive knowledge of the behaviour of various internet browser platforms.

Andrew now works within the Green 4 Technical team to develop new software, templates and applications to help maximise the effect of CRM-based electronic communications. He also manages the Green 4 network and deals with all technology requirements to keep the team up and running both in the office and in the field.

Jane Mauger - Software Developer

Jane began her software development career at Taylor Hobson where she developed control, data analysis and display software for high precision measuring instruments. In 1997, Jane first worked on the development of WINit Sales Force Automation software, before moving on to play a major role in the design and development of Ascent CRM, working closely with David Robinson throughout in the role of software team leader.

At Green 4, Jane has worked extensively on customising and developing extensions for Microsoft Dynamics CRM 3.0, and building large scale integration solutions for a number of customers in order to acquire and store data within CRM from electronic ticketing and entry control systems.

Jane has been married to Darian for 8 years, and they live in Leicestershire where they enjoy various outdoor pursuits, as well as spending time with their large extended family.

Ben Weston - Senior Design Consultant

Ben is well to known to the majority of Green 4 customers as he heads our technical support team, taking responsibility for installing, maintaining and upgrading various types of hardware and software as well as delivering end-user training and also working on the design of templates and campaigns across the Green 4 client base.

Ben joined Green 4 in August 2006 having previously worked as a Data Programmer for a direct mail printing business. He started a Computer Science and Mathematics degree at Leicester University but decided to move into the commercial sector prior to completing his studies.

Away from work, Ben is a keen DJ and music producer and has seen one of his song creations progress to a commercial release on vinyl. He also enjoys playing and watching sports, travelling to exotic destinations and spending time with his girlfriend Sonia.

Elliot Metcalfe – Project Manager

Elliot joined the Green 4 team in September 2006, bringing with him a wealth of sales and marketing experience within the Sports and Leisure industry having previously spent 5 years as Marketing Manager with Derby County Football Club. He has also worked for Experian and Notebook Design in various sales and marketing roles.

Having completed a HND in Design Communication, Elliot went on to obtain his BA (Hons) in Media Production at Lincolnshire University where he met his and in the early part of this decade he spent 4 years living in Sweden where he met his future wife Carina.

Elliot is now responsible for managing the creation and deployment of new CRM systems across our customer base and is currently project managing the roll-out of Green 4 CRM to 14 race courses within the Jockey Club Racecourses group, as well as handling many other new accounts across the sports and leisure industry.

Elliot and Carina live in Derby and have 2 young children who keep Elliot mostly occupied in his spare time, although he also finds the occasional opportunity to enjoy watching most sports including football and cricket. Elliot is an accomplished singer, and has played to crowds of several thousand spectators during his time with various bands.

Beth Carter – Marketing/Account Manager

Beth is a graduate of Leeds University where she obtained her BA (Hons) in Management Studies. After graduating, she entered employment with CIBER UK as a telemarketing executive before moving on to promote CRM solutions into the Sports, Leisure, Arts and Charities vertical markets.

Beth joined Green 4 in March 2006, and is responsible for promoting Green 4 CRM into the sport and leisure sectors. She coordinates all Green 4 events and customer days as well as collating news stories for our ‘Green 4 Word’ e-newsletter and the Green 4 website.

Beth's also spends a lot of time visiting customers to make sure they are getting the most out of their systems.

Beth is heavily involved in seeking new business opportunities for Green 4 Solutions, from direct sales through to reseller opportunities in the Microsoft Partner Channel. She works very closely with Green 4’s email marketing distributor - a company called “c360” - to assist them with marketing and pre sales activities to the Dynamics CRM Reseller Community.

Beth lives in Leicestershire and in her spare time she likes to keep fit, while also attempting to tend to her house and garden. She enjoys travelling to new and exciting places, and enjoying the ‘odd’ glass of wine with her friends and family.

Greg graduated from Southampton Solent University in 1999 with a Ba (hons) degree in Marketing and Design. He then went on to work within a marketing agency working as an account manager on projects ranging from design for print and internet development. Greg later developed a strong interest in the online world and eventually moved to become East Midlands internet manager for a newspaper group.

It soon became apparent that there is a strong need for combined online, sales and marketing skills in the publishing and events market and Greg was soon in high demand, moving to Warners Group Publications. Whilst at Warners Greg was responsible for taking the internet strategy for over 30 magazines and events to a new level with the development of a bespoke content management system and strong advertising strategy.  Once Warners was in a very strong position with a growing online revenue Greg went on to take on a new challenge of developing the online sales strategy for one of the UK’s number one business to business magazines.

Inderjit Padan - Technical Support Analyst

Indy is a new member to Green 4 team, his main role being Technical Support Advisor but also participates in a number of key activities like template and portal building.

Indy joined Green 4 in February 2008 having graduated from De Montfort University to which he gained a BSc Honours Degree in Business Information Systems and has joined Green 4 in order to further his career within a business and computing sector.

Indy's main interests include watching and playing a variety of sports (tennis, table tennis, badminton, snooker, and football being the predominant one). With a keen interest in football Indy is a key member of the Liverpool Supporters Club Leicestershire Branch. Other Interests include socialising and going out with friends, watching various TV programmes and films, playing computer games as well as keeping fit and travelling.

Dipesh is one of the latest additions to the Green4 team. He concentrates his skills on web development and is also part of the CRM support team.  His duties involve the initial diagnosis of customer issues, the design and creation of email marketing websites and is currently involved with promoting Green4 on the internet. 

Dipesh graduated from De Montfort University where he read BSc Computer Science. Thereafter was then posted as an IT Trainer for a small business in Leicester.  Dipesh enjoys working in a busy environment where he can acquire new knowledge and deliver good customer service.