The O2 Arena, London
15th November 2011
Agenda
10:00am – Welcome - Peter Oliver, Green 4 Solutions.
10:30am – Case Study: eCommunications at The O2 Arena.
11:15pm – West Bromwich Albion – Using CRM to improve supporter insight and retention. Katy Barton, Head of Marketing & Matthew Dainty, CRM & Data Analyst.
12:15 pm – The Philadelphia Union – ‘Points make prizes’ - How The Philadelphia Union are maximizing supporter loyalty. Mike Quarino. Vice President, Ticket Sales & Fan Services at Philadelphia Union.
1:30 pm – Implementing a CRM strategy and points to consider when looking at CRM technology. Garry Adamson – Consultant, Touchpoint 360.
2:00 pm – The Original Bowling Company (Hollywood Bowl and AMF Bowling) – Using CRM to improve customer communications and retention at all stages of the Customer Journey. Rob Boobyer, Head of Marketing
2:30 pm – Green 4 Developments – Best Practice in CRM Driven Technology
3:15 pm – Closing comments
3:30 pm - Close
3:45 pm - British Music Experience Tour
To reserve your place please email Beth Carter