• Driving Online Fan Engagement Using CRM Driven Websites

    September 6 2017, by: Green 4 Best Practice Sessions

    The conclusion of the current FLi collective agreement for digital platforms has provided an opportunity for many EFL teams to reconsider their digital strategy and opt for an approach that is more engaging for fans and most importantly, puts the club in control of their digital content. With new club sites live at Birmingham City and Hull City Tigers, Green 4 has delivered a fantastic looking web experience without the backend complexities that require an army of web developers and designers to maintain. Join us for this session, where we will hear from the Green 4 Digital team to understand the possibilities for and the technology behind CRM driven websites.

    Register Here

    Driving Online Fan Engagement Using CRM Driven Websites
  • Attractions Show 2017

    September 14 2017, by:

    Green 4 are looking forward to exhibiting at the Attractions Show on the 14th of September at Paradise Wildlife Park.

    The Attractions Show is a business to business event organised by attractions, for attractions, to see the latest products and services relevant to the leisure industry. With more than 40 stands, free guided tours of the zoo and support from a number of trade bodies it is expected that there will be excellent attendance.

    We look forward to seeing you there.

    Find out more about the Attractions Show

    Attractions Show 2017
  • Generating CRM Programme Success with your Fan and Visitor Data Strategy

    September 27 2017, by: Green 4 Best Practice Sessions

    Every leisure organisation, sports club or visitor attraction understands that a data-driven Customer Relationship Management (CRM) strategy is an essential approach in today’s world. The capturing and utilisation of visitor and fan data to generate insights can be used to improve engagement and build more productive relationships. For a CRM programme to be successful, an effective data strategy is required. Join us for this session to hear from Green 4 about the considerations that need to be undertaken when establishing a data strategy including quality and quantity targets, data processes and the incoming General Data Protection Regulation (GDPR).

    Register Here

    Generating CRM Programme Success with your Fan and Visitor Data Strategy
  • The Ultimate Fan Experience Forum

    October 3 2017, by: Leaders

    Green 4 are looking forward to exhibiting at the Ultimate Fan Experience Forum on Tuesday the 3rd of October.

    The 21st Century sports fan expects a 21st Century sports experience. The Ultimate Fan Experience Forum, hosted by Leaders, will delve into topics that make up that experience. Whether it’s maximising the potential of a stadium, to using data to truly understand fans, to successfully marketing to Gen Z & Millennials – this event is all about how to create a great fan experience for fans in a stadium, at home or on the go.

    More about the Ultimate Fan Experience Forum

  • Using Business Intelligence and Data Analysis to Really Understand Your Visitors

    October 10 2017, by: Green 4 Best Practice Sessions

    A key facet of a successful data-driven CRM programme is to obtain action focused insights from your visitor data. Business Intelligence tools are constantly evolving and are now moving away from static presentation formats to interactive and dynamic experiences. Join us for this session, where you’ll hear from the Green 4 Insight team about how they use Microsoft’s Power BI to identify key insights within our customers data.

    Register Here

    Using Business Intelligence and Data Analysis to Really Understand Your Visitors
  • Family Attraction Expo

    November 8 2017, by:

    Green 4 are looking forward to exhibiting and hosting a seminar at the Family Attraction Expo on November 8th and 9th, at the NEC Birmingham.

    As the only event in the UK bringing the trailblazers of the leisure attraction industry together in one place, at one time - this show is not to be missed.

    More about the Family Attraction Expo

  • BALPPA Leisure, FEC and Indoor Play Trade Exhibition

    November 27 2017, by: BALPPA

    Green 4 are looking forward to exhibiting at this exciting trade exhibition, on Monday the 27th of November at Drayton Manor Theme Park, which offers an opportunity for those involved in the leisure industry, specifically the family entertainment industry and indoor play centres, to meet at one of the UK's premier theme parks.

    The event aims to provide an innovative environment where operators, manufacturers, entrepreneurs, investors, inventors, play educators, play researchers and suppliers can connect.

    If you are an existing indoor play or leisure operator or considering entering this marketplace this is the 'go - to' trade exhibition not to be missed, with quality trade exhibitors from all areas of the sector.

    This event is the figurehead of a programme of events scheduled by The British Association of Leisure Parks Piers & Attractions (BALPPA).

    More about the BALPPA Trade Exhibition

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