Beyond CRM Forum

A best practice and network forum hosted by Green 4

The Beyond CRM Forum is an industry leading one day conference that aims to bring together some of the leading examples of successful CRM and business strategy. Green 4 host this annual forum to provide a platform from sports and leisure organisations to share knowledge, showcase leading business cases through a series of presentations, discussions and networking.

At a glance


The latest forums have been hosted at Lord's Cricket Ground and the Team GB Olympic House. 2014 Forum location to be confirmed.


To be confirmed.


2014 speakers to be confirmed. Last year's speakers included the ECB, Seattle Sounders FC, Kansas City Chiefs, Waitrose and the Original Bowling Company.

Beyond CRM information

Progress your CRM journey though shared knowledge

Each year there is an increased importance placed on having a strong CRM strategy, especially within the sports and leisure industries. Beyond CRM aims to address some of the key challenges faced in these unique industries by showcasing leading examples and instigating discussion.

Beyond CRM can play a crucial role in developing CRM and data led strategies in your business, whatever stage of the 'journey' you're on. Some of the recents topics include:

  • Big data - leveraging the power of data from multiple sites or leagues
  • Fan/customer loyalty and rewards
  • Fan/customer engagement strategies
  • Apply CRM across your business
  • The importance of data

What people are saying about Beyond CRM

"Myself and John Ford both thought the forum was an excellent, varied day showcasing the many uses of Green 4 interspersed with guest speakers."

Lee Hyde
Ipswich Town Football Club

Register your interest for Beyond CRM