Go has a powerful eCommunications platform within the solution to enable closed-loop marketing. Personalised and targeted communications can be tracked and followed-up on for better results.
Go’s built in eCommunication tools help to enhance the customer journey by providing personalised communication at every point.
Quickly and easily profile and segment your audience for highly targeted campaigns, using workflows to automate timely delivered messages. Our ‘closed-loop’ environment makes it possible to listen and learn from campaigns, easily measure effectiveness and ROI.
Full click through audits are recorded against the contact record, allowing you to execute follow-up campaigns to customers that engage with your communication.
“We’re always looking for new ways to make our communications more engaging. We set out to provide all the key information fans are looking for before and after a game, in a nice easy to digest format. The increased click-through rates show it’s been a positive move.”
Leicester City Football Club