Incentivise, reward and effect behaviour

The perfect focal point of your CRM strategy, Go Loyalty is the most advanced sports loyalty programme on offer, which aims to maximise fan engagement and encourage increased customer spend. Reward your fans with 'money can't buy' prizes.

Loyalty benefits

The loyalty & rewards programme with an engaging front end, yet powerful back end data

Loyalty points can be accumulated across multiple customer touch points including ticket purchases, early attendance, retail and ad-hoc events such as team results or weather. The solution extends further with the introduction of the loyalty point viewer to enable sponsors to advertise a loyalty code which fans can then submit to their portal to accrue further points. 

Points are held within the system and fans can use their single sign-on to track and redeem against an endless number of ‘money can’t buy’ rewards and auctions. Loyalty points can also be used to calculate priority categories for ticket sales.

  • Focal point for CRM strategy
  • Engaging front end portal with responsive technology
  • Connect to social media
  • Loyalty codes for extra points
  • All data available in CRM for great insight
  • Points redemption and auctions online
  • Gamification through leaderboards

What Go users say...


Average increase in additional game day spend as a result of loyalty

“Green 4 Loyalty is rewarding our fans and providing commercial advantage while building the Philadelphia Union brand.”

Mike Quarino
Vice President Ticket Sales & Fan Services
Philadelphia Union FC