Single shopping basket tickets and merchandise

A joined-up retail experience with opportunities for up-sell and cross-sell. Improve the experience for customers online and operators in store.

Merchandise benefits

Powerful data through integrated merchandise

Go provides a single shopping basket experience that applies at the point of sale and through the online store. As well as an improved experience for the in store operator and the customer buying online, you will improve data capture and increase average spend by having an integrated retail solution.

Product creation, price control, single basket and marketing promotions and are all achievable and can be linked to your stock management system to provide ultimate control of your retail offering online and in store.

The online retail experience presents cross-sell and upsell opportunities as well as a personalisation viewer, used to display product personalisations.

  • Single shopping basket tickets & merchandise
  • Better data capture
  • Smart cross-sell and up-sell placements
  • Single fan site with one login
  • Product personalisation viewer
  • Easy management within the CRM back office

What Go users say...


Booking fees charged by Green 4. Something Bristol City felt passionately about

“We hope supporters will see an improvement in the way we communicate as well as the ticket buying process. Our aim is to make all interaction as simple and as hassle free as possible. The removal of booking fees was something I also felt passionately about. Our new relationship with Green 4 Solutions is a huge step in the right direction."

Kevin Smith
Commercial Director
Bristol City Football Club