Green 4 Leisure

In a climate where businesses in the leisure market are constantly competing for their portion of the ‘leisure pound’, it is paramount that they make the customer experience as memorable as possible. In order to stand out from the crowd, the ‘Customer Experience Escalator’ must be created to allow the business to engage with the consumer on a regular and relevant basis.Customer Insight is essential in order to understand the customer’s interests and desires. An in depth account of “their day” allows the venue to provide informational and promotional communications that it knows will be relevant to their particular customer group.
The ultimate aim for any leisure business is to turn ‘visitors’ into ‘members’, to make sure that customers come back for repeat visits and that customer loyalty is maximized.

  Customer Insight is essential in order to understand the customer’s interests and desires. An in depth account of “their day” allows the venue to provide informational and promotional communications that it knows will be relevant to their particular customer group.

The ultimate aim for any leisure business is to turn ‘visitors’ into ‘members’, to make sure that customers come back for repeat visits and that customer loyalty is maximized. The focus must be on nurturing customer relationships to make this ideal within reach. The ‘pre and post visit’ experience should be given as much value as the customer experience at the venue.
 
"How easy is it for customers to make a booking? Can customers pre-book equipment to save queuing time at the venue? Are you communicating with customers after their visit to make it easy for them to rebook? Can you tailor future communications to each customer’s preferred product or activity?..."

Green 4 Leisure is an end to end solution built on the Microsoft Dynamics CRM platform. Green 4 have extended the core Microsoft product to include marketing tools such as online booking functionality, email communications and eSurveys, data profiling and segmentation, and most importantly, rules based communication automation which ensure a relevant follow up to every visit.

Not only does the system help to simplify the process of booking onto an event, it means that the booking is recorded directly in CRM and becomes part of the marketing process to trigger informational communications and post event eSurveys.

Click here to see our Green 4 Leisure clients >

How easy is it for customers to purchase a ticket? Can customers pre-book equipment to save queuing time at the venue? Are you communicating with customers after their visit to make it easy for them to rebook? Can you tailor future communications to each customer’s preferred product or activity?..

 

Case study: The Original Bowling Company defy market trends using Green 4 Leisure >

 

 

 

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