The Green 4 Sport solution has a number of modules in order to ensure a joined-up approach can be applied to every sports stadium or venue.

With a powerful CRM engine, the complete single platform system provides full functionality for ticketing, retail and hospitality sales with ‘single basket’ transactions both in store and online, as well as marketing and eCommunications, food and beverage, loyalty programme and cashless scheme.

The powerful CRM engine Based on the Microsoft Dynamics CRM platform, Green 4’s powerful CRM incorporates an extended eCommunications tool for effective ‘closed loop’ marketing campaigns. As the market leader for CRM in Sport and Leisure we have a proven CRM system at the heart of Green 4 Sport in order to allow you to gain full control of your supporter and customer data with a true 360 degree view. Profiling is made easy with the supporter interests, demographics and preferences stored centrally alongside all of the transactional and behavioural data in the CRM database. This can be used with the fully integrated marketing tools in order to deliver highly targeted and personalised campaigns that will ensure results.

Automated campaigns and business process

‘Workflows’ can be created within the Green 4 Sport solution which allow you to deliver perfectly timed, personalised campaigns via email or SMS without any human intervention. Automated campaigns can range from something simple like wishing your supporter a happy birthday, to a highly complex set of rules and circumstances in which to identify the indented recipient.

Using workflows not only allows you to deliver targeted marketing messages right on cue, but frees up the time of the marketer to concentrate on other campaigns. This also relates directly to time consuming business processes, which could reduce admin time for your sales team, giving them more selling time and further increasing the ROI.

Integration

Green 4 Sport is most powerful when the complete end-to-end platform is used to manage all requirements on one single platform, allowing real time insight from the data for powerful marketing and communications. However, we recognise that this is not always immediately possible for sports organisations and sometimes only specific modules are required. E.g. CRM and eCommunications.

Green 4 has a wealth of experience in integrating with other system suppliers, including most other ticketing solutions available. Integrating to your existing systems will enable you to ‘bolt on’ particular Green 4 modules in order to bridge any gaps that they may have.