Green 4 Leisure
The ultimate aim for any leisure business is to turn ‘visitors’ into ‘members’, to make sure that customers come back for repeat visits and that customer loyalty is maximized. A Football Club is perhaps a prime example of how supporter passion is exploited and turned into loyalty throughout the life cycle of the supporter. Although a leisure organisation does not have this born supporter passion and loyalty, a focus on nurturing customer relationships will make this ideal within reach as long as the ‘pre and post visit’ experience is given as much value as the customer experience at the venue.
How easy is it for customers to purchase a ticket? Can customers pre-book equipment to save queuing time at the venue? Are you communicating with customers after their visit to make it easy for them to rebook? Can you tailor future communications to each customer’s preferred product or activity?...
These are all questions that you should be asking in order to maximise customer retention and increase repeat visits.
The Green 4 Solution for Leisure organisations consists of a number of different modules to help aid customer communication and information flow at all stages of the relationship and at all touch points. The core objective is to maintain all customer information in a central CRM database. Green 4 negate the need to integrate a CRM database with online booking systems or exporting customer data to mail houses or email marketing systems.
Green 4 Leisure is an end to end solution built on the Microsoft Dynamics CRM platform. Green 4 have extended the core Microsoft product to include marketing tools such as online booking functionality, email communications and esurveys, data profiling and segmentation, and most importantly, rules based communication automation which ensure a relevant follow up to every visit.
Not only does the system help to simplify the process of booking onto an event, it means that the booking is recorded directly in CRM and becomes part of the marketing process to trigger informational communications and post event eSurveys.
Please click here to download our brochure.