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Leicestershire County Cricket Club increase email data by 69%, engaging with 61% of fans by email on a regular basis


Acting on a piece of business analysis conducted in 2013, Leicestershire County Cricket Club has since improved the quality and quantity of their fan data, which has led to a fantastic level of success in just 8 months. The database has grown 21% with email address collection up 69%...

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Figueirense FC focus on fans


Brazilian Serie A club, Figueirense FC become the first Brazilian club to implement Green 4’s joined up CRM and Membership solution.

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Drayton Manor Theme Park join the Leisure & Attractions ThinkTank discussions


Drayton Manor’s Marketing Manager, Alexa Stockham, has confirmed as the final discussion leader to join the Leisure & Attractions ThinkTank event on November 12.

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Eden Project announce exciting new extension to customer engagement technology project


Cornwall’s world-famous visitor attraction, the Eden Project has announced an exciting new development to their customer relationship management (CRM) capabilities by extending the scope of technology provided by Green 4 Solutions.

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Southampton launch bPay


Southampton Football Club launch bPay by Barclaycard, making their fans the first in the UK - and the world - to experience the pioneering technology. Saints Season Ticket Holders will be able to use their bPay band at the club and at thousands of retailers across the UK, with the club using CRM from Green 4 to utilise the data collected.

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Singapore Sports Hub plan for customer loyalty programme


The Singapore Sports Hub, Asia’s first sports, entertainment and lifestyle hub, is planning to launch a customer loyalty programme to become part of the technology make-up that will drive this world-class facility on day-to-day basis.

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The Snow Centre set to speak about CRM and booking technology at Leisure & Attractions ThinkTank event


The Snow Centre’s Managing Director, Ian Brown, will speak about their use of integrated technology at the forthcoming Leisure & Attractions ThinkTank event...

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Eden announced as first Leisure ThinkTank speaker


Eden Project Director, Gordon Seabright is the first named speaker and discussion leader at the upcoming Leisure & Attractions ThinkTank event, hosted by Green 4. Gordon will share his experiences at the Eden Project and how they have used integrated technology to...

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Green 4 to host leisure and attractions 'ThinkTank'


Green 4 host a ‘get together’ for representatives of leisure and visitor attraction businesses for networking, discussion of ideas and sharing of best practice in relation to CRM, Marketing BI and customer experience. The ‘ThinkTank’ will take place on Wednesday November 12, 2014 – at Green 4’s offices in Lutterworth.

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Green 4 clients to speak at the SPONSORs Sports Venue Summit


A trio of Green 4 clients are set feature in the speaker line up at the SPONSORs Sports Venue Summit 2014. The Summit, now in its eighth year of operation, takes place on September 17 and 18 in Hamburg.

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