My Site : Widnes Vikings use Green 4 to develop their supporter relationships. My Site : Widnes Vikings use Green 4 to develop their supporter relationships. My Site : Widnes Vikings use Green 4 to develop their supporter relationships. My Site : Widnes Vikings use Green 4 to develop their supporter relationships.

Widnes Vikings use Green 4 to develop their supporter relationships.


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Superleague Club Widnes Vikings are at the first phases of implementing Microsoft Dynamics CRM with integrated technology from Green 4 Solutions for Retail, ticketing and email marketing. The first phase of the project was for Green 4 to provide marketing assistance in the run up to the launch of their new away kit.

For years, Vikings supporters have worn replica jerseys on the terraces complete with the name of their favourite player, however in a unique twist on this particular trend, in 2012 the Vikings' players will be wearing shirts adorning the name of every Viking Stronghold member. This means, whenever the Vikings' players are on their travels, their supporters will always be there with them!

For years, Vikings supporters have worn replica jerseys on the terraces complete with the name of their favourite player, however in a unique twist on this particular trend, in 2012 the Vikings' players will be wearing shirts adorning the name of every Viking Stronghold member. This means, whenever the Vikings' players are on their travels, their supporters will always be there with them!

Working closely with Widnes Viking’s Marketing Director, Brian O’Connor, Green 4 have provided marketing services to help them manage their data and promote the membership scheme and shirt launches through a series of emails campaigns. 

To get them started, Green 4 made sure that all of the Widnes Stronghold Membership data was uploaded into the CRM database.  Widnes was then able to improve and enrich the quality of this data through de-duplication and analysis tools. Green 4 customised the CRM data to enable Widnes to capture additional data from the email marketing campaigns for additional reporting and supporter profiling.

The Vikings were then able use the inherent ecommunications tool to send out targeted, personalised email campaigns to create demand for the Stronghold Membership and got the fans to fever pitch prior to the start of their first match back in the Superleague. The Vikings were able to electronically send out an email campaign asking members to make sure that the data they held against them was up to date.  Members could then check the details in the email and update them if needs be. The click through results showed that over 30% of their members updated their details within the email campaign. 

Director of Marketing, Brian O’Connor comments. ‘Green 4 was able to get us up and running with a supporter database in next to no time. Having the data at our finger tips, we were about to quickly check that we had all our members’ details correct and send out timely marketing messages to promote the Stronghold Membership programme. We are excited about the next stages of implementing Green 4 Ticketing and Retail.’

The final phases of implementing the suite of modules from Green 4 are due to be completed in Spring 2012 and by this time Green 4 would have been providing an outsourced marketing service for over 6 months.

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