Green 4 Announce New CRM, Marketing and Corporate Sales Partnership with Worcester Warriors
Tuesday August 2, 2016
Worcester Warriors have announced the appointment of Green 4’s Go Solution to handle their Customer Relationship Management (CRM) operations and marketing activity ahead of the Clubs 2016-17 Premiership Rugby campaign.
The West Midlands Club chose Green 4 after a detailed review of the market during the early part of 2016. The new partnership was agreed during the summer and Go has been introduced to manage all aspects of the clubs CRM, email marketing and corporates sales requirements.
Commenting on the agreement, Warrior’s Head of Marketing Beth Reader said:
“We identified a requirement to better understand our fan base, customers and the people who interact with Worcester Warriors. Therefore, we went out to market to find an organisation with CRM at the forefront of its objectives and experience.”
“We were immediately impressed with Green 4 and the level of flexibility demonstrated within the Go solution platform. Their innovative platform will enable us to deliver a top class experience which we are confident will fulfil the needs of our fans moving forwards” concluded Reader.
Jack Oliver, Account Manager at Green 4 Solutions added:
“We are delighted to be working in partnership with Worcester Warriors. The team at Sixways Stadium really understand the importance of CRM and the power of targeted marketing. The ability to integrate all data into one platform will allow them to build an all-important single view of the customer and further enhance their relationship with their supporters”
Green 4 Solutions is a UK and US based software company, a specialist CRM and ticketing solutions provider which was established in 2006.
Green 4 work with over 200 venues worldwide and our solution is ideally suited to help sports, leisure and visitor attraction organisations understand their customers, improve operational efficiency, drive sales and revenues, whilst maximising on their customer data.
Worcester Warriors join Montreal Impact, Air Space, Club Doncaster implementing Go during 2016 and follow on from successful implementations at Surf Snowdonia, Cruzados, Colo-Colo, Skyline Enterprises, Crawley Town Football Club and FC Schalke 04 during 2015. Green 4 Solutions also provide a fully integrated single platform solution to major sport and leisure organisations all around the world.
For more information or to book a meeting or on-site software demonstration please call +44 (0) 8455 088 149 or email firstname.lastname@example.org