Data Driven Marketing Success for Cruzados - Universidad Católica
Wednesday February 24, 2016
Cruzados – Universidad Católica are regarded as one of the most successful and popular clubs in the Chilean league. As a club with a rich history, Cruzados have understood the need to invest in a single platform stadium technology solution to take their customer engagement to the next level.
Following the implementation of Green 4 Solution’s Go Solution, Cruzados were looking for quick results from their data driven approach to marketing. With the Go solution underpinning the business strategy, Cruzados looked to enhance their customer data both in quantity and quality in order to achieve financially beneficial results.
Having introduced the concept of data driven marketing, Cruzados looked to make it a smoother and more efficient process for supporters to give their data by introducing a customer data portal. Collecting these large quantities of data has given Cruzados the confidence to push new ideas, segment their database and drive highly targeted eMarketing campaigns to their supporters...