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Using Technology to Improve Fan Engagement at Birmingham City Football Club


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When judging the loyalty of your fan base, it’s fair to say Birmingham City Football Clubs supporters are certainly not fair-weather fans. The St Andrews faithful have stood by the Club through thick and thin, from gaining qualification to the Europa League, to getting relegated from the Premier League. However, the club understands they must pay attention to other key segments of their fan base to secure a sustainable future. Therefore, recognising and rewarding loyal supporters is a key priority… 

The Blues have successfully boosted average attendance figures, fan engagement rates and team interactions with a rewards-based program that represents a first of its kind! 

With a long-standing reputation for showing fans their appreciation, the ‘Blues Loyalty’ platform provides fans with access to unique experiential opportunities which continues to bring fans closer to the team than ever before...

Download the full PDF brochure case study: click here

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