Bletchley Park unravels the code to achieve improved visitor engagement
Thursday August 17, 2017
Bletchley Park played a major role during World War II, acting as the central site for Britain’s Codebreakers. Those based at Bletchley Park penetrated secret communications to produce intelligence which had a direct and profound influence on the outcome of the war.
Over the last 20 years, Bletchley Park has become an internationally renowned heritage attraction with visitors from around the world, including individuals, groups and schools. In 2016, Bletchley Park attracted over 250,000 visitors.
Green 4 are delighted to announce that they have been appointed by Bletchley Park to manage their Customer Relationship Management (CRM) operations. Green 4 will provide Bletchley Park with their single platform technology solution, Go, to manage all aspects of their visitor engagement programme. This will include data integration from their booking system, email marketing, data management and corporate sales.
With data integrations often being a complex process, Green 4 will provide their best practice expertise to create a data feed from Bletchley Park’s existing admissions system, ensuring that transactional data will be incorporated within the single visitor view. With new EU legislation ensuring greater emphasis on data management, Go will enable Bletchley to effectively manage visitor data and to deliver highly relevant, targeted and personalised information to visitors.
Commenting on the agreement, Sarah Armond, Bletchley Park’s Head of Communications said:
“At Bletchley Park we are committed to knowing and understanding our visitors, so that we can continue to improve our visitor experience. Working with Green 4 gives us the technology and the expertise to enable us to successfully develop the relationship and communications with our visitors.”
Green 4’s Jack Oliver added:
“We are absolutely delighted to be working with such a historic and renowned museum and look forward to a long and successful relationship. Bletchley Park have a great opportunity to improve the relationship they have with their many visitors, and we believe that our unique mix of industry leading technology and range of specifically tailored services, focused on achieving customer success, will help Bletchley Park achieve their goals.”