Blackpool Pleasure Beach and Green 4 Solutions have announced a partnership which will revolutionise the customer experience at Britain’s favourite amusement park.
The project, which goes live in early April 2014, will see Blackpool Pleasure Beach work with Green 4 to implement a new CRM (Customer Relationship Management) strategy. Customer data will be key to the new approach, empowering the Blackpool Pleasure Beach marketing team to perform analysis, profiling and segmentation work that will result in a deeper understanding of customer behaviour and drive future strategies.
Robert Owen, Marketing Director: “We are very pleased to be working with Green 4 Solutions, who are indisputably a leader within their field.
“The planned developments in ticketing and CRM will help us to maintain Blackpool Pleasure Beach as not only a leading UK tourist attraction, but also as an organisation who pride ourselves on exceptional customer relations and visitor experience.”
The improved visitor insight will enable a richer understanding of park usage and better segmentation of customer groups for targeted marketing campaigns with greater relevance to each customer.
Green 4 Solutions Director, Peter Oliver, said: “We are delighted to be working with one of the most iconic tourist attractions in the world.
“This is a momentous agreement for both parties. Blackpool Pleasure Beach has been entertaining millions of people across three different centuries and our partnership will help to maintain that incredible record, whilst improving the customer experience for many years to come.”
Blackpool Pleasure Beach will begin the technology implementation in April to maximise the opportunity of data capture and customer profiling over the peak season.
The Eden Project has selected Green 4 Solutions to improve its customer relationship management (CRM) capability.