Downloads  |  Customer login  |  Contact us
Home Company Solutions Services Partners Downloads News and Events Testimonials Green 4 Interactive Contact Green 4 Solutions © 2007		Press Release: 5th September 2007 Doncaster Racecourse Roll out Green 4 CRM and eMarketing Doncaster Racecourse, host to the prestigious four-day Ladbrokes St. Leger Festival, has long been regarded as one of the finest racecourses in Europe. Recently the course has under gone redevelopment and now boasts a five-storey Grandstand to cater for a wide range of excellent hospitality facilities, a conference and exhibition centre, which holds up to 2,500 delegates and new restaurants and bars. In addition to smartening up the course’s facilities, Doncaster is the first Arena Leisure Racecourse out of the stalls to introduce Microsoft Dynamics CRM (Customer Relationship Management) system from Green 4 integrated with their solution for eMarketing. The redevelopment work has forced the course to close for the past 19 months, but this has given Doncaster the perfect opportunity to make sure that they have all the systems in place ready for them to hit the ground running. They have implemented a new Ticketing system, Gateway Ticketing, from APT SkiData, this will enable them to capture the details of all race goers whether they are purchasing tickets online or onsite. Gateway ticketing data can then be fed directly into the Dynamics CRM system. With all the data in one central repository, Doncaster Racecourse can maintain a complete picture of all their different audiences and will be able to easily segment them to target each group with relevant offers. The integrated emarketing tool will provide the marketing campaign delivery mechanism and will enable the racecourse to send out regular ecommunications promoting various offers to the relevant profiled recipients. Jo Mapletoft, Marketing and Sponsorship Manager at Doncaster Racecourse comments, "The redevelopment of the Racecourse and the Grandstand is a huge opportunity for Doncaster Racecourse. We needed to make sure that the systems we implement now can grow with our business. With the sports specific CRM solution from Green 4, we feel that we have chosen a best of breed, tried and tested application that will be fundamental to our marketing activities. We sent out our first ecampaign this week to promote the St. Leger Day and we able to instantly recognise that 70% of the audience opened the email – a staggering result, which I hope will be set the scene for our future campaigns."   Enhance your supporter relationships through the use of regular, personalised eCommunications. Increase your audience, subscriptions or attendance through the use of highly targeted eCommunications. Stand out from the crowd with professionally designed campaign templates to elevate your proposition. Utilise the marketing and communications skills of leading practitioners from the sports, leisure and entertainment sectors. We team up with industry and market leaders to offer our clients a broad spectrum of additional services and solutions.