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Drink group announcement


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The Drink Group, an umbrella organisation with a fast growing portfolio of bars, restaurants and nightclubs, has announced a new partnership with leading customer relationship management (CRM) and ticketing provider Green 4 Solutions.

The agreement will see Green 4 deliver a solution for CRM, eCommunications and website content management with an integrated online customer portal, for the Group of 10 bars, including the Chilli White brand.

Scott Priestnall, The Drink Group Director, said: “We are a fast growing company with a range of exciting brands in the drinks industry. Working with Green 4 is a key milestone in developing the group and will allow us to more effectively market our venues.”

As part of this partnership, there are also plans to extend the project with a second phase that will encompass ticketing and electronic point of sale (ePOS), as well as customer loyalty programme within the joined-up solution.

Green 4 Director, Peter Oliver, added: “We are very pleased to be working with another progressive organisation within the leisure and nightlife sector.

“This concept and holistic approach has been proven across numerous areas of the leisure and sports market and we are in full support of The Drink Group’s marketing vision.”

 

About The Drink Group

The Drink Group’s portfolio of venues includes Peep, Just G, District, Onyx, Glitterball, Bliss, Picture House, Chilli White and Waikiki Beach.

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