April 2006 - Football league CRM
John will discuss how football clubs as a business can increase their revenue and control their costs by focusing on ‘Fans of the Future' – in particular, how clubs find them and how they keep them.
Citing case study examples, Peter Oliver, of Green 4 Solutions will address how improved communications through a joined up CRM and eMarketing strategy can help increase supporter loyalty and therefore increase club revenues.
Topics for discussion:
- How to attract more fans to the club
- How to retain fans and develop a loyalty
- How to maximise fan spend
- Community Programmes
- Developing new markets
- Using Databases and CRM systems
Dates and venues
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21st March 2006
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Britannia Stadium, Stoke
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22nd March 2006
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Football League Office, Preston
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28th March 2006
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Football League Office, London
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5th April 2006
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Football League Office, London
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11th April 2006
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Bramall Lane, Sheffield United
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12th April 2006
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Valley Parade, Bradford City
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19th April 2006
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Bescot Stadium, Walsall
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26th April 2006
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Football league Office, Sheffield United
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3rd May 2006
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Ashton Gate Stadium, Bristol City
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