Press Release: 1st December 2007
Green 4 launch Green 4 media & events.
(click here to download brochure)

In recent months Green 4 have transferred their experience from the sport and leisure industry to the media and events sector, where there exists many synergies between the business issues faced. Green 4 have been working with these organisations to help them manage their data through the use of CRM technology. The tools provided enable businesses to integrated all their data into one single system, making it easier to profile customers and target them with relevant offers and information.

Green 4 media & events enables you to truly leverage and harness the power of your data held in the CRM database. By knowing more about your customers’ interests and behaviours, you can send out highly targeted campaigns. It is proven that by under­standing your customers’ habits and personalising all communication, marketing campaigns achieve a significantly higher success rate and ultimately higher ROI.

Benefits

 - Single, centralized view of all your data available to multiple users.
 - Reduced cost of campaign delivery through the use of email.
 - A single monthly fee with no additional cost per email or per campaign.
 - Reduced marketing spend by saving on hard copy marketing campaigns and reducing the need to use 3rd party marketing agencies.
 - Rapid campaign delivery with no impact on your IT infrastructure.
 - Targeted, personalised campaigns increase customer loyalty.
 - Increased campaign response rates.
 - Clickstream analysis provides immediate measurement of campaign success.
 - Easily track your ROI for marketing campaigns.