Green 4 delivers CRM to Norwegian football clubs

The Norwegian Football League (NTF) has selected Green 4 as their vendor and partner of CRM-solutions based on Microsoft Dynamics CRM. Green 4 have worked closely with NTF to customise the standard version of Microsoft Dynamics V3.0 to meet the business needs of the 30 football clubs in the Premier and 1st Divisions. Following an initial pilot with 2 clubs, Green 4 will work closely with Microsoft Norway and the Oslo-based consultant company Masterminds to roll out the solution across all the clubs. 

The objective of the project is to create a unique sales and marketing solution that will strengthen the football clubs ability to manage their  commercial activities, whether they have the need to increase ticket sales, improve communication to members and fans, or the clubs are focused on entering more and larger business and sponsorship deals. Several top clubs have recently built or are planning to build a new stadium. This gives great opportunities to integrate new technology in daily work. 

"NTF approached all the relevant IT vendors in the Norwegian market and following intricate selection processes we selected the solutions offered by Green 4. With the flexibility in Microsoft Dynamics CRM, Green 4's experience in delivering CRM to football clubs and their industry specific tools, we are confident that we have a partner that will deliver great value to the clubs and a solution that with grow with the modernization of Norwegian football." Says NTF's Marketing Manager Iren Brynhildsen. 

The vision for NTF is that Norwegian football, through a central driven CRM-process, will get a complete marketing system to profile all their supporters and potential customers, segment their data to create marketing audiences and also provide communication tools to interact with these audiences to generate increased revenues and across several business areas. 

"We are extremely pleased to be working closely with such an influential and exciting organization as NTF," Comments Magne Brekke, Director of Green 4 Scandinavia. "Green 4's experience in delivering CRM solutions to British football clubs give us confidence to deliver value and profit based on Microsoft Dynamics CRM. 

Brann and Stabak currently participate in a pilot project and will be the two first clubs start using Green 4's services. 

In addition to their partnership with Green 4, NTF has also entered a three-year co-operation agreement with Microsoft Norway who will become an important supporter of NTF's further development of new services. 

The agreement with Microsoft Norway gives dedicated support from Microsoft to NTF's long term ambitions to further commercialise Norwegian football and offer new digital services to Norwegian football supporters. 

"We are very happy that Microsoft sees the exciting development opportunity arising from the agreement with NTF. Through this agreement will we ensure that Norwegian clubs and NTF are at the fore front of developing and implementing new services on digital platforms, following in the footsteps of Microsoft's partnership with other European football clubs." Says Kjetil Siem, Director of NTF.

New services 

Central to the partnership with Microsoft is utilisation of information technology and further commercialisation of Norwegian football.  In a later phase NTF aim, in co-operation with Microsoft and partners, to offer a shared ERP-solution to the clubs.

Microsoft and their partners have several platform and networking technologies that will make it possible for NTF and the clubs to provide a wide range of new digital services to the football audience;

football content can be made available on mobile phone, play consoles and PC's, for instance based on Microsofts web and publishing technologies, Windows Vista, Media Center, Windows Live Messenger and Xbox 360. Easier access, richer content and new experiences are main scope for the development. All services will be available to the clubs. 

"Microsoft sees this as an exceptional opportunity to contribute with our complete range of technology in a very exciting industry. Simultaneously this is demanding pioneer work and NTF's high ambitions set a tough requirement to us, themselves, the clubs and our partners. We look forward to embracing this challenge." Says Knut Morten Aasrud, Chief Executive of Microsoft Norway. 

Green 4 Scandinavia represents Green 4 Solution in the Scandinavian market. With Head office in Oslo, Norway and a staff with a decade experience in providing IT-solutions to Scandinavian sports in general and football in particular, Green 4 is well positioned to bring UK-successes to Scandinavia and further customize it to local needs. 

More information: Magne Brekke, director Green 4 Scandinavia. Email: magne@green4.no, Mobile: +4790195381.