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Southampton launch bPay


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Southampton Football Club launch bPay by Barclaycard, making their fans the first in the UK - and the world - to experience the pioneering technology. Saints Season Ticket Holders will be able to use their bPay band at the club and at thousands of retailers across the UK, with the club using CRM from Green 4 to utilise the data collected.

Launching exclusively to Season Ticket Holders, fans can use their bPay band to pay at St Mary’s and at thousands of retailers across the UK. With a Saints bPay band you can make quick, secure payments up to £20, wherever you see the contactless symbol. Simply link your band to any Visa or MasterCard debit or credit card, add money and you’re ready to go.
 
Wear your band at St Mary’s and beat the queues with our dedicated concourse lanes, helping you buy food and drink quickly and securely before, during and after the match. You can also use your band in our Megastore to buy Saints merchandise up to £20. Not only that, your Saints bPay band can also be used at retailers across the UK including M&S, Boots, Starbucks and McDonald’s.
 
If that isn’t enough of a reason to snap up one of these, every time you use your bPay band at St Mary’s or any contactless retailer, you’ll be entered into a prize draw to win one of five pairs of tickets in our President’s Suite as well as being in with a chance to win a pair of tickets to our prestigious end-of-season player awards night.
Jochen Hartmann, the club’s Director of Commercial Operations, said: “Southampton Football club is very excited to be the first football club to partner with Barclaycard’s bPay band.
 
“This partnership hopefully clearly demonstrates our commitment both to driving innovation through every part of our football club, but also to providing the best experience for our fans, on match days and beyond.
 
“Southampton Football Club is constantly looking into ways of improving the experience of every football fan that comes to St Mary's.”
Mike Saunders, Managing Director for Digital Consumer Payments at Barclaycard, added: “Barclaycard is at the forefront of contactless technology across the UK and our partnership with Southampton Football Club is an important next step in evolving our bPay technology into an integrated wearable proposition that does more than simply make payments effortless.
“Southampton’s most loyal fans will be the first to wear an exclusive bPay band in their club’s colours, which will allow them to make fast, easy and secure contactless payments, and benefit from exclusive loyalty offers. 
“We are really excited to be working with Southampton FC as they have shown a clear vision for incorporating technology across the fan experience and a passion for growing their understanding of what’s important for Saints supporters. By working with them we plan to develop an ‘all-in-one’ match day experience and enhance the way the club engages with its fans.
 
“We hope this partnership is the first of many opportunities in creating an integrated wearable device with benefits for both businesses and customers.”
Read the story on Saints' website here.

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