The Original Bowling Company use Green 4 industry leading solution to buck the market trend with 7% growth
Monday February 25, 2013
Uk's largest bowling operator, The Original Bowling Company (TOBC), the umbrella that unites brands Hollywood Bowl and AMF Bowling, is using the Green 4 Leisure solution to underpin it's commercial strategy.
TOBC are greatly outperforming the market with revenue increases of 7% since taking a joined-up approach to their venues using the industry leading single platform solution.
In addition to defying gravity in the market, TOBC has managed to make some significant behavioural changes both for customers and staff, which has lead to a huge 40% of bookings now being made via a mobile device and 38% now being made more than 24 in advance.