Press Release: 18th September 2006
Green 4 Solutions are Top of their League

Microsoft UK is delighted to announce that Green 4 Solutions hold pole position in the league table of Microsoft Dynamics CRM Partner in terms of new customer sales.

It was announced last week at Microsoft’s Annual Partner Review for Dynamics that Green 4 are Microsoft’s leading CRM partner in terms of the number of CRM customers gained in Microsoft’s last financial year (July 06 - June 07).
The commendation reflects Green 4’s success in building solution for the Sports and Leisure market based around Dynamics CRM.



Peter Oliver, Director of Green 4 Solutions explains, ‘From the outset, when Green 4 began in 2006, we have had a clear strategy to target a vertical market with Dynamics CRM. We have focused on the specific business needs of the Sport & Leisure market. By listening and learning from the feedback of our early customers Green 4 has been able to quickly evolve our solution in order to ensure it was unmatched within the sector. Although Dynamics CRM is our engine, it is the specific enhancements we have made that make it so suitable for the Sports and Leisure industry”

“Facilities such as integration of data from transactional systems such as ticketing and merchandising, an ability to match, dedupe and enrich customer data and the availability of closed loop marketing delivered as a service (SAAS), has made their version of Dynamics unique to Sports and Leisure sector” commented David Brown, CRM product manager at Microsoft.

“Consequently, 20 months down the line, we can confidently say that Green 4 has become a vertical specialist for deployment of Dynamics CRM in the Sport and Leisure industry where we have signed up over 25 valued customers to our service in the last year” added Oliver.

David Brown, Dynamics CRM Product Manager concluded, “Microsoft is delighted that a new start up business focused entirely on Dynamics CRM has achieved this goal. It goes to prove that a focused vertical strategy does work and given their chosen sector it is fitting that they are top of the league”