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Green 4 attending UK Coaching Summit 2010

Release Date: 24/06/2010

Green 4 are delighted to be attending the 2010 UK Coaching Summit which is to be co-hosted by sports coach UK and the Sports Council for Wales and will be held at the Mercure Holland House Hotel on 29-30 June.  more...


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Green 4 to participate in panel discussion at Sport and Technology: The Conference

Release Date: 16/06/2010

Green 4 Solutions have been invited to speak at this years Sport and Technology:The Conference to be held at the BT Centre on 16th July 2010. Peter Oliver from Green 4 will sit on a panel focusing on, The stadia in 2020 – developing the next generation of sports arenas and facilities.  more...


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Green 4 feature in Sport Business International magazine

Release Date: 14/06/2010

Green 4 are pleased to announce that they feature in the May edition of Sport Business International magazine in an article about the latest developments in ticketing technology and imaginatives ways it is being harnessed to drive effective customerf relationship management programmes.  more...


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Tropical Sky invest in Green 4 CRM to take customer relationships to new places

Release Date: 14/05/2010

Green 4 are delighted to announce that Tropical Sky will implement their leading solution for CRM and eCommunications. Tropical Sky are Caribbean holiday and luxury holiday specialists who offer long haul travel, honeymoons, weddings abroad, bespoke holidays to exotic destinations. They saw the need for a CRM and eCommunications tool to help manage their customer database and improve communications throughout the journey of the customer; from the point of receiving an email promoting an offer which is relevant and of interest, through to automated email confirmations of a holiday bookings and post-holiday questionnaires.  more...


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Green 4 and Munster Rugby make the headlines of The Irish Times

Release Date: 13/04/2010

Green 4 are delighted to announce that The Irish Times has published an article about Munster Rugby using CRM from Green 4 Solutions to better organise their supporters into a database, boosting ticket sales and club income.  more...


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Green 4 are getting involved in the Dynamics CRM Sport Special Interest Group on May 5

Release Date: 07/04/2010

The Dynamics Sports Special Interest Group allows you to network with others in your industry. This is an Open CRMUG event for organizations that are part of or related to the sports industry.  more...


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Player Per4mance Launch Event: Video Highlights

Release Date: 01/04/2010

Green 4 are pleased to announce that the video highlights from the Green 4 Player Per4mance Launch Event which was held on the 10th March 2010 at Leicester City’s Walker Stadium have now been added to the website.   more...


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Player Per4mance partner 2010 Think Fitness Performance Conference

Release Date: 01/04/2010

Green 4 Player Per4mance is delighted to announce they are an official partner at the 2010 Think Fitness Performance Conference which is to be held on Wednesday 12th May 2010 at the Champneys Tring Health Resort. The 2010 conference aims to build on the success of last year, with insights and experiences from leading practitioners working in professional football and elite sport including Manchester United's Dr Tony Strudwick.   more...


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Stadia Expo 2010, New York, 26 - 28 April

Release Date: 31/03/2010

Green 4 are delighted to be involved in the conference programme at Stadia Expo 2010. Peter Oliver has been invited to present 'CRM – The Foundation for Promoting Stadia Customer Loyalty'  more...


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CASE STUDY: Munster Rugby improves supporter experience with Microsoft Dynamics CRM

Release Date: 31/03/2010

Internationally renowned, Munster Rugby has achieved consistent success on the pitch and is a well known sporting organisation and Brand in Ireland. Now, it wants to harness business-class CRM to build stronger ties with its supporters   more...


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Southend put Green 4 on the Team Sheet.

Release Date: 08/03/2010

Green 4 Solutions is delighted to announce that Southend United will join Leicester City FC in implementing its Player Per4mance solution. Southend United has been a long time user of Green 4 Solutions CRM solutions, deploying the technology to great effect in its marketing and commercial activities and they hope to mirror this success on-the-pitch by using Player Per4mance   more...


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WORLDHOTELS no longer have to guess what the guest is thinking.

Release Date: 01/03/2010

Frankfurt based WORLDHOTELS is to implement Green 4 CRM and eCommunications as a means of improving the guest experience for its 450 affiliate hotels. Historically WORLDHOTELS has only had data from the Customer Reservation System as a means of identifying guests. With Green 4, the group will be able to analyze all guest bookings across all of its hotels, thus building a more detailed picture of Guest Behaviour.  more...


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Bristol City FC put the CRM foundations in place ready for new stadium

Release Date: 26/02/2010

Bristol City FC becomes the 30th Football Club to implement a solution for Customer Relationship Management from Green 4 Solutions. With a new planned stadium on the horizon, due to be completed ready for the 2012/13 season, Bristol City realise the importance of managing their supporter profiles and making sure that they have the correct tools in place to do so.   more...


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Green 4 will exhibit at Soccerex European Forum in Manchester on 2nd-3rd March 2010

Release Date: 22/02/2010

For the 4th year running Green 4 will be showcasing their CRM solutions for Sport at this year's Soccerex European Forum on stand 115.  more...


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Green 4 to Particpate in Ticketmaster Client Days

Release Date: 19/02/2010

Green 4 are delighted to have been invited by their ticketing partner, Tickemaster, to particpate in their client days on 23rd/24th February at Villa Park and Edgbaston   more...


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Player Per4mance Announce New Launch Date

Release Date: 16/02/2010

Green 4 can confirm that the “Turn Talent into Success” event, which is to officially launch our new software solution Player Per4mance, has been rescheduled for March 10th 2010 at Leicester City’s Walker Stadium.   more...


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Scunthorpe United to build Cast Iron relationships with their Supporters

Release Date: 10/02/2010

Scunthorpe United are the latest signing for Green 4 Solutions. With a vision to create a clean, up-to-date supporter database, they approached Green 4 to help them implement systems that will support the ongoing communication with supporters. By integrating ticketing and other purchase history data, Scunthorpe can build a clear picture of their supporters relationship with the club. Furthermore the Green 4 Booking system will be used to manage corporate sales for both match day and non match day events, all integrated into the same database.   more...


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Alex Reid onboard with Player Per4mance

Release Date: 08/02/2010

'Green 4’s Player Performance software provides a complete software management solution for professional football clubs' Alex Reid, BSc, CSCS, ASCC Strength & Conditioning Coach. Previously Strength & Conditioning Coach at Tottenham Hotspurs FC and Fulham FC, backs Green 4's latest product - Player Per4mance.   more...


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Rugby, Football and CRM Unite in Wigan

Release Date: 03/02/2010

Wigan Warriors and Wigan Athletic have joined forces in a bid to better understand the needs of their supporters, and to benefit and support their sponsorship programmes.   more...


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AMF customers bowled over by new communications service

Release Date: 30/01/2010

AMF Bowling have recently begun a project in partnership with Green 4 Solutions to create a centralised Customer database and Communications platform.  more...


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Munster Rugby Invest in the Future

Release Date: 20/01/2010

Green 4 are delighted to announce Munster Rugby as a new addition to the Green 4 Sport family. Munster have recently invested in the green 4 Sports CRM Solution to ensure that ongoing communication and future sales & marketing campaigns are maximised. The initial objective in the project was focused on delivering a clean and organised database, information from over 40 sources is currently being incorporated into a single database which has been achieved through the first part of the 2009/10 season.   more...


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The Football League label Green 4 with Approved CRM Supplier Status

Release Date: 11/01/2010

The Football League has announced that six companies have been granted approved supplier status for the 2009/10 season. Customer Relationship Management (CRM) and ticketing are two critical areas of football club business. The status is designed to help League clubs with the often daunting task of appointing CRM and ticketing suppliers.   more...


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Ticketmaster and Green 4 Team Up as The Football League focuses on Customer Service

Release Date: 03/01/2010

Ticketmaster and Green 4 Solutions whom have both been appointed by the Football League as preferred suppliers of Ticketing and CRM systems respectively, have come together to offer clubs a fully integrated supporter management solution. The companies have worked together for the past three years but had so far not made this a joint offer to customers.  more...


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Green 4 sponsor 2009 UK Coaching Awards

Release Date: 06/12/2009

Green 4 Solutions are pleased to announce they will present the Performance-Development Coach of the Year award at the annual UK Coaching Award, hosted by sports coach UK.   more...


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Green 4 to attend the FA Fitness & Conditioning Conference

Release Date: 22/11/2009

Green 4 Player Performance will be exhibiting at the 8th FA Fitness & Conference: "Planning for Success" which is to be held on Sunday 22nd November 2009.   more...


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Green 4 CRM Clinic - "Beyond the Technology"

Release Date: 29/10/2009

When: 29th October 2009 Where: Stadium MK, Milton Keynes With a credible panel of CRM advocates, the day aims to 'Go beyond the technology' and look at best practices from real world examples and initiatives that have helped to improve customer retention and promote loyalty.   more...


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Green 4 Sponsor "SPORTEL Football Workshop". Maximising Revenues and Engaging Fans with Digital Media.

Release Date: 14/10/2009

2 Case Studies: FC Barcelona & Arsenal FC When: 14th October 2009 Where: Monaco SPORTEL is recognized worldwide as one of the most important gatherings of high-level executives from the international sports television and sports content industry. Green 4 are delighted to be sponsors of the 'SPORTEL Football Workshop'.   more...


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Huddersfield Unites to Extend its Customer Engagement Plans.

Release Date: 26/09/2009

Much sporting activity in Huddersfield emanates from its hub at the Galpharm Stadium. Not only do the two professional and historical clubs, Town and Giants ply their trade of Football and Rugby League respectively from this base, but many other leisure events and concerts at the Stadium. In addition to this, The Zone is a brand new leisure facility directly opposite the stadium providing a Kids Zone, Sports Zone, Dance Zone and Learning Zone. Critical to the future success of both Giants and Town is that they are able to engage with a wider audience within the town. With such a wide range of activities and events to offer it is possible for Huddersfield to capture personal details a large proportion of the town's population so long as all participating businesses focus on data capture.  more...


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It`s "Snow" Problem for Green 4

Release Date: 23/09/2009

'The perfect slope, the perfect snow, the perfect location; this is Britain's brand new indoor snowsports destination', The Snow Centre, now has the perfect solution. Green 4 take to the slopes with The Snow Centre, by implementing an end to end solution to manage booking transactions, rolling capacity, online payment, eCommunications and of course, CRM - in just 8 weeks! Green 4 Solutions now represent two of the largest Indoor Ski Centre's in the UK: Chill Factore and The Snow Centre.   more...


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Green 4 extends the reach of Relationship Management onto the pitch

Release Date: 11/08/2009

If we replace CRM with xRM, x can become whatever you want, the focus of the data model. In this context x becomes the Player. Using exactly the same Microsoft Dynamics technology platform as Leicester City's CRM systems, Green 4 have built a solution which manages the Players' performance and in particular provides the Physios, the Sports Scientists and the Coaches with a detailed profile of the Player. In this model the key entities measure the performance of the player.   more...


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Microsoft Dynamics CRM

The Customer Journey
Video Case Studies
Customer Zone

4 CRM
Centralise all customer data to achieve a 360 degree view and improve customer insight.

4 Communication
Leverage customer data and improve customer loyalty through targeted, personalised ecommunications.

4 Integration
Create data feeds from other transactional systems with CRM to record all customer touch points with your business.

4 Player Per4mance
A system that nurtures and develops player talent to ensure that performance levels are optimised.

4 Booking
Simplify and automate your booking process and capacity planning within your CRM system.

Microsoft Dynamics

The Football League Approved CRM Supplier 09/10

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