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Points make prizes at The Philadelphia Union
Release Date: 11/10/2011
Philadelphia Union MLS team has taken the integrated solution approach with Green 4 and SkiData’s portfolio of customer interaction solutions including: Access Control with Smart Card RFID Technology, Print@Home Technology and Loyalty/ Membership solutions.
Philadelphia Union MLS team wanted to be at the leading edge of Smart Card RFID technology in the US stadium space. They have achieved this positioning by integrating Smart Card technology that acts as a Season Card Pass for entry to the stadium, to a Microsoft Dynamics CRM/loyalty system that is able to manage memberships and calculate loyalty points passed on supporters’ interactions with the club.
Click here to read the full release.
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Green 4 to exhibit at Leaders in Football and Performance on 4th and 5th October 2011.
Release Date: 30/09/2011
Green 4 are delighted to be exhibiting for the second year running at Leaders in Football at Chelsea Football Club. Green 4 will be showcasing their portfolio of solution for CRM, loyalty, Sports Administration, Player Per4mance and Ticketing.
Click here to find out more about the event.
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New Home and New CRM for Valenciennes FC
Release Date: 20/09/2011
French Ligue 1 Football are now playing in their new 25,000 capacity stadium, Stade du Hainaut. Not only do they have a new stadium, they will also be using a new CRM system from Green 4 Solutions. The first phase of this is imminent so that ValenciennesFC has a centralised view of their data in the CRM database to be able to push email communications to promote next season ticket renewals to targeted supporter audiences. more...
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CASE STUDY: Green 4 Sport for Le Mans FC
Changing Supporters into Valued Customers
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Release Date: 24/08/2011
Green 4 was selected as partner to put CRM at the heart of commercial operations. Microsoft Dynamics CRM is a hub around which Green 4 has integrated customer touch points including a marketing communications system, supporter web portal, online ticketing and merchandise sales, car parking and other transactional systems.
Placing all supporter records and transactions in a single database enables a 360 degree view and an understanding of behaviour, needs and wants. This enables a truly integrated electronic communications platform for delivering highly targeted messages and sales promotions.
Read the full case study...
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