Green 4 CRM Clinic
'Beyond the Technology'
When: 29th October 2009
Where: Stadium MK, Milton Keynes
With a credible panel of CRM advocates, the day aims to 'Go beyond the technology' and look at best practices from real world examples and initiatives that have helped to improve customer retention and promote loyalty.
CRM is not just about the system you choose to implement, but also about how you manage your data to gain a better customer insight. The technology is used as a platform for building your strategy of measuring and maximizing the value of each and every customer to aid retention and increase revenues.
Agenda
10:00 Arrival, Tea and Coffee
10:30 Welcome. Peter Oliver, Green 4 Solutions
10:45 Panel Discussion
Using CRM as a platform for building customer loyalty and improving customer service
11:45 Coffee Break/Networking
Or
11:45 Data4Venues – Introducing the All Purpose Stadium & Arena Solution
Green 4, Agilisys and SkiData
Data4Venues is an integrated cashless, loyalty and Club Membership solution that increases match-day revenue, rewards loyalty and captures all purchase and product transactions giving your business a unique customer insight.
12:30 Lunch/Networking
13:00 Delivering excellent Customer Service through a multi-media contact centre
Paul Weald & Jonathan Buck, RXP
We all know that customers expect organizations to let them communicate through their channel of choice – be it face-to-face, telephone, web, SMS and email. Through Mystery Shopping many of the leading brands in Europe, we know that many companies have so far failed to join up the silo teams within their organisations who manage these separate channels. However, the sports clients that RXP have worked with, including Arsenal FC and Liverpool FC, have developed a true multi-channel approach – with excellent Customer Experience at the heart of that strategy.
14:00 Panel Discussion – Leveraging customer knowledge for targeted marketing campaigns and customer engagement.
15:30 Close