Much sporting activity in Huddersfield emanates from its hub at the Galpharm Stadium. Not only do the two professional and historical clubs, Town and Giants ply their trade of Football and Rugby League respectively from this base, but many other leisure events and concerts at the Stadium. In addition to this, The Zone is a brand new leisure facility directly opposite the stadium providing a Kids Zone, Sports Zone, Dance Zone and Learning Zone.
Critical to the future success of both Giants and Town is that they are able to engage with a wider audience within the town. With such a wide range of activities and events to offer it is possible for Huddersfield to capture personal details a large proportion of the town's population so long as all participating businesses focus on data capture.
Sean Jarvis, Commercial Director for Huddersfield Town is excited by the proposition. "With such a great opportunity to engage the local community, it is essential that we have the right database technology in place to support this initiative. By partnering with Green 4 CRM we can consolidate and de-duplicate all of the data that we are now starting to capture. Once this data is held centrally we can create specific segments of customers based on any criteria, from age, sporting interest, postal address as well as their current level of participation in our activities. We are not short of marketing and customer engagement ideas, with Green 4 in place we believe that we can create regular and targeted campaigns to all of our target audiences. Not only can we cross sell to customers that only participate in one of our activities, but we believe it opens the door to engage with a broader community that currently knows little about us".