If we replace CRM with xRM, x can become whatever you want, the focus of the data model. In this context x becomes the Player.
Using exactly the same Microsoft Dynamics technology platform as Leicester City's CRM systems, Green 4 have built a solution which manages the Players' performance and in particular provides the Physios, the Sports Scientists and the Coaches with a detailed profile of the Player. In this model the key entities measure the performance of the player.
By measuring key health and fitness data whilst the player is undergoing his daily training routine the coaching staff can optimise the training program for each player and help to prevent avoidable injuries, identify the possibility of over training and provide the manager with a greater number of fit and available players.
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