AMF customers bowled over by new communications service

Release Date: 30 January 2010

AMF Bowling have recently begun a  project in partnership with Green 4 Solutions to create a centralised Customer database and Communications platform.  At present AMF suffers from disjointed systems across its 32 Bowling Centres located throughout the UK. The objective of the project is to centralise all customer data within a single data repository. Purchase History information will be extracted from existing systems to provide AMF with a complete picture of the relationship they have with customers. With over 2,500,000 customer visits per annum, AMF intends to engage with existing customers on a more personal level in order to increase frequency of visit and average spend per customer.

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