Ticketmaster and Green 4 Solutions whom have both been appointed by the Football League as preferred suppliers of Ticketing and CRM systems espectively, have come together to offer clubs a fully integrated Supporter management solution. The companies have worked together for the past three years but had so far not made this a joint offer to customers.
"With both companies established as market leaders in their field, it makes absolute sense to offer a combined package incorporating a powerful and proven ticketing engine with the most advanced tools for data segmentation and electronic communication", Commented Peter Oliver, a Director at Green 4. "On-line booking systems provide huge efficiencies for clubs but also generate vast quantities of customer data, which, properly used, can provide a detailed insight into customer behaviour. By profiling customers it is possible to communicate in a relevant and personal manner, enhancing their loyalty to the club, and from a commercial perspective, increasing lifetime value."
"This is a technique that has been used by retailers for many years, but Sports organisations have been slow to adopt the technology, despite the loyalty they naturally enjoy from their supporters. Poor and unaffordable technology has been at least partly to blame, but this partnership brings together the best of these products and will hopefully provide the reassurances that customers are seeking", Concluded Oliver.