Frankfurt based WORLDHOTELS is to implement Green 4 CRM and eCommunications as a means of improving the guest experience for its 450 affiliate hotels. Historically WORLDHOTELS has only had data from the Customer Reservation System as a means of identifying guests. With Green 4, the group will be able to analyze all guest bookings across all of its hotels, thus building a more detailed picture of Guest Behaviour.
"With a thorough analysis of guest booking patterns we will be able to target hotel business travelers as well as holidaymakers with relevant, personalised offers. The guests’ experience is a critical factor in their future choice of hotels. By building a detailed picture of their wants and needs we can ensure these are delivered on future bookings." Commented Leonie Ameringer, Head of Sales and Marketing at WORLDHOTELS.
Peter Oliver, Director of Green 4, expanded, "This is just the start point for WORLDHOTELS. As its hotels see the benefits, the intention is to feed in even more details from individual Hotel Management Systems thus providing an even more detailed picture of the guest".