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Improving Customer Experience in Sport
Managing customer expectations has a key role to
play for all sports clubs and leisure sector
operators - whether they are supporters or corporate
clients. The most forward thinking clubs now have
clearly defined contact handling strategies
encompassing face-to-face; web; telephone and email
covering ticket sales, merchandising and customer
service issues.
Valuing the supporter as a Customer
Does your club see Customer Service as purely
reactive - seeking to resolve issues after the
event? The alternative is to see Customer Service as
the opportunity to prevent the issue happening in
the first place. Organisations that “Value their
Customer” are always going to have an advantage over
those that do not for two reasons:
- They understand that customers have a choice to spend their money in
their organisation or not and that this choice is
influenced by the ease of transaction plus the
pleasure of the match day experience.
- They measure the Customer Experience so that
improvements and enhancements can be made, reported
on and evaluated.
RXP Spectator Sport
As experienced contact centre consultants who come
from the 'blue chip' world where Customer Service is
king, RXP has now created a new brand for the sports
market called RXP Spectator Sport. We believe that
managing sports operations across all your channels
including:
- Call centre – telephone demand
- Web site – self-service
- Email communications – incoming as well as
outgoing contact will result in a stronger
relationship with your fan base that in turn can
lead to more sales of your club products and
services.
If you would like to see how RXP Spectator Sport can
improve your operation then please Contact Us at
www.rxpss.com
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