Personalised emarketing using an Internet Service

It is possible that you have considered the use of eMail marketing tools for some time, but have discounted their use either because:-

1.You associate email blast tools with the creation of SPAM and don’t want to be engaged with that form of marketing.

2. High quality eMarketing requires a significant investment in database technology in order for us to segment and profile our target audience and prepare personalised campaigns.

Historically this has been the case, but whatever your reasons for not implementing an eMarketing solution, Green 4 now has the answer. Based on Microsoft’s new “multi-tenanted CRM platform, it is possible to create high quality personalised campaigns without the need for a local CRM database deployment.  Green 4 Hosted allows you to build a marketing database for supporters and corporate customers in their secure hosting centre.

Access to the database is achieved from a personal web site login. Upload all of your supporter data and use Green 4 to de-dupe and segment the data using easy to use Microsoft tools. As well as simple and powerful data profiling, you can prepare professional HTML campaign templates to your specific design. Campaigns can be created, deliverability tested and executed in 3 simple steps. As with the “on premise” version of Green 4 Communication, all of the statistics, responses and clickthroughs are profiled back in your own CRM database.

So what’s the catch? No catch, yes it’s simpler and less sophisticated than a full CRM deployment and you can only up load data, not integrate transactional data, but in terms of personalised campaign delivery there is no compromise.

Whether this is a stepping stone to a full CRM deployment or is as far as you want to go, you will benefit from rapid deployment, no licence fees and proven and measurable results. Use Green 4’s “best practice” guide to understand the full value of personalised eCommunication.