Data has an exceptional amount of significance to leisure, entertainment and visitor attractions organisations. Understanding customer behaviour and owning the customer relationship will reduce traditional marketing spend and lead to substantial revenue gains.
Green 4 has a growing portfolio of proven success stories with leisure venues and visitor attractions.
The leisure industry has traditionally relied on above the line marketing, which often challenges the ability to truely own the customer relationship. By collecting data and using the Go solution as a central point for the CRM and marketing strategy, venues have been able to understand their customers and how they behave.
Implementing a strategy based on this deeper customer insight and use of data is what helps Green 4's leisure clients to defy market trends.
“We are very pleased to be working with Green 4 Solutions, who are indisputably a leader within their field.
“The planned developments in ticketing and CRM will help us to maintain Blackpool Pleasure Beach as not only a leading UK tourist attraction, but also as an organisation who pride ourselves on exceptional customer relations and visitor experience.”
Blackpool Pleasure Beach