Data and CRM has an exceptional amount of significance to leisure, entertainment and visitor attractions organisations. Understanding customer behaviour and owning the customer relationship will reduce traditional marketing spend and lead to substantial revenue gains.
Green 4 has a growing portfolio of proven success stories with leisure venues and visitor attractions.
The leisure industry has traditionally relied on above the line marketing, which often challenges the ability to truely own the customer relationship. By collecting data and using the Go solution as a central point for the CRM and marketing strategy, venues have been able to understand their customers and how they behave.
Implementing a strategy based on this deeper customer insight and use of data is what helps Green 4's leisure clients to defy market trends.
"Through marketing emails alone, we have been able to see an uplift in revenue by 7%. We have a business that interacts with over 12.5 million customers a year and have seen an almost immediate return on our investment. With Green 4's help, we are evolving the relationship with our customers to keep ourselves competitive and at the cutting edge in the leisure marketplace."
- Steve Burns, Director.
“Green 4 were the selected partner to deliver this project with us, starting earlier in 2014, and now we’re ready to develop our CRM capabilities even further. With booking and membership on the same platform as CRM, we have eliminated the need for integration of systems, which we expect to have a positive impact on the way we run our business.”
- Gordon Seabright, Director.
“The planned developments in ticketing and CRM will help us to maintain Blackpool Pleasure Beach as not only a leading UK tourist attraction, but also as an organisation who pride ourselves on exceptional customer relations and visitor experience.”
- Robert Owen, Marketing Director.