Green 4 Sport
It is an ongoing challenge for clubs to maintain a complete picture of all their customers and supporters. Microsoft Dynamics CRM is at the heart of Green 4 Sport and provides a central database to make managing customer information much easier.
This market leading CRM system has been configured by Green 4 to meet the needs of the Sport and Leisure industry. Supporter interests, demographics and preferences, in addition to all their interactions with the club; matches they have attended and offers they have responded to, are held in a central database to give all club employees a 360 degree view of the supporter. |
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Using the integrated eCommunications tool, you can manage your own email campaigns and newsletters from within the CRM system. The tight integration of this end-to-end functionality enables you to map any data field from the individual contact record into the email - therefore you can truly personalise the email for each recipient.
As the recipient interacts with the email you can immediately measure campaign success from the automatic statistics provided and the campaign responses that are automatically fed back to the Dynamics database.
Customer profiles will also automatically get updated in readiness for follow-on campaigns. This “closed loop” environment makes it possible for your business to listen and learn from campaigns and make future campaigns even more targeted and personalised.
Integration with other transactional systems also adds significant value to the data stored in the CRM system irrespective of the source of the data, be it from the ticketing system, merchandising or hospitality system.
Green 4 Sport has an embedded surveying tool which enables you to quickly and easily compile and send out supporter surveys via email. With a choice of formats, question dependencies and the type of response you want, the survey tool enables you to deliver either vote based or in depth questionnaires. Once sent, all survey responses are held within the Dynamics CRM database and can be analysed using the inbuilt query tool it is easy to track and analyse the results.
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