THE SPORTS DATA HUB

Case Study: Aston Villa FC

2019/20 Season Ticket Campaign

Making data driven decisions that generate true value

At Green 4, we exist because we want to help sports organisations create a data culture through making data driven decisions that generate value.

We begin by understanding fans, based upon their interactions, behaviours and transactions.

These data sources are amalgamated to generate a single fan view with a Toolkit provided to gain insight on your fans.

The Sports Data Hub now forms part of Jonas Sports. You can find out more about Jonas Sports here.

SOLVING THE CHALLENGES OF THE SPORTS INDUSTRY

Our teams understand professional sport organisations and the challenges of fans.

We understand sports organisations are like lots of SME’s, with different priorities and stretched resources.

We understand sports organisations have many data sources which cause challenges with duplications and generating value from the data effectively.

THE SOLUTION

With this in mind, the Sports Data Hub aims to solve these challenges, helping sports organisations create and define a data culture.

The Sports Data Hub is designed to integrate and aggregate data sources to create the all-important single fan view.

The data is standardised to allow a toolkit to deliver self-serve insight and targeted marketing campaigns, where you can test campaigns, report on the findings and learn from the results for the next campaign.

Giving you the tools to succeed

The data is standardised to allow a toolkit to deliver self-serve insight and targeted marketing campaigns.

Sports organisations can test communications, report on the findings and learn from the results for the next campaign.

PUTTING YOUR FANS AT THE FOREFRONT

The Sports Data Hub has been specifically designed for sports clubs and encompasses the campaigns and scenarios you use and manage, making it operationally easier to design and publish data marketing campaigns.

The Sports Data Hub… supporting sports organisations to create a data culture through making data driven decisions that generate true value.